The new CI of Multicampus is customer-friendly and pursues the design of youth. The key point of the design, "Bridge ti", stands for the combined meaning of "MULTI" and "collaborative IDEA" from creative content creators.

Black, the CI's main color, symbolizes corporate identity with a history as a professional content creator, while the point color, Orange represents a person who is smart and active which are key points of Multicampus Learning Cloud service.